During my time at the Telegraph, the popular supplement magazine 'Stella' went through a re-brand. I was involved in the merging of print & digital along with creating the advertising campaign to support it. This meant producing artwork for the front cover, and the posters, tube adverts and digital signage.

The concept I came up with, was to promote the range of categories Stella covers. This was to capture a wider audience and allow people to see what is in the magazine, long before purchasing. Using key imagery from fashion, food, travel & homes, I designed the quote "Stella loves" to push each one individually, without looking like completely different adverts. The launch was successful and the magazine continues to be a big draw to puchasing the Sunday Telegraph.