I have now worked with Apple for 3 product launches, including the recent iPhone 8 and iPhone X launch. I have earned a unique position where I am given creative control of apple assets, which is a first in the UK. Since working with them we have run specialised campaigns and landing pages to boost sales, and improve the brands affiliation with John Lewis.

This has sometimes involved overnight shifts to match their U.S. launches. Recent feedback from them was:

“As far as Apple are concerned, once again you are best in class for execution and speed. John Lewis launched fully with banners and river page which was considered the proper launch vs rest of the market.”
Stephanie Brown | Partner Comms Manager | Apple Europe