I have worked with Hobbycraft to upgrade their site to be fully reponsive. During this process, I looked at re-deifining the site navigation which has an incredibly large range of diverse categories. I tested out the website without a search bar to see how easy it was to find the pages the customers wanted. This help to create a streamlined filtering system in the menu. I also re-designed the 1-step checkout and re-structured modular category pages, so that it could be managed long term without looking stale.

The work received critial acclaim from several ecommerce magazines, for being able to display a huge catalog while keeping a strong brand feeling. It also is the best haberdashery based website in the country for user experience and content.