Shopbees are a family run business who were previously using a very out of date site which needed a major overhaul. They have a huge product catalog which was difficult to add to the site.
I built the site on the Magento platform & trained the staff to be able to manage the catalog with ease, included a range of bangle collections which came in different sizes per product. The site also required an integration with their HSBC merchant centre.
The biggest feature of the new design was the importance of the product photography. Bees had a great database of imagery but the previous site brought down the quality of the images. The new design focused on highlighting these gorgeous items by providing minimal distraction. The listing pages worked like a jewellery shop with several items highlighted over others to persuade customers into the chosen items, which were configurable in the backend by Shopbees.
One noticeable requirement was to bring the site into the modern responsive world. The benefit of the minimal design was that even on a mobile screen the product images could really sing, and encourage users to browse.
With most jewellery, customers like to view before they buy, so it was key to make this site highlight the fact that there was an actual family store, and a wider range available there. Within a few months of the site launch there was feedback that there was a clear increase in customer who had visited the site and decided to come in store which was a great response.