{"id":1091,"date":"2025-07-25T15:51:38","date_gmt":"2025-07-25T15:51:38","guid":{"rendered":"http:\/\/theandybooth.com\/portfolio\/?p=1091"},"modified":"2026-02-12T10:18:25","modified_gmt":"2026-02-12T10:18:25","slug":"du","status":"publish","type":"post","link":"http:\/\/theandybooth.com\/portfolio\/2025\/07\/25\/du\/","title":{"rendered":"Du"},"content":{"rendered":"\n

I was contracted to work with Du, the leading telecoms giant in Dubai & the UAE. My role was to lead the service part of their products which was included the mobile\/desktop app and internal store tablets for staff.<\/p>\n\n\n\n

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As part of the secondment I went out to Dubai to work at Du for a short period, to understand the culture and user experience in stores, and challenges with multiple languages required on the apps.<\/p>\n<\/blockquote>\n\n\n\n

The squad worked in a pre-planned routine, with weekly workshops dedicated on roadmaps, process maps, UX and then UI, ensuring that development time was reduced and delivery was always on track.<\/p>\n\n\n\n

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Step 1 was an agreed way of working with the squad and roadmapping<\/p>\n\n\n\n

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Step 2 was agreed process maps aligning both user experience, backend and operational support<\/p>\n\n\n\n

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Step 3 was detailed prototypes and Wireframing sessions to ensure all needs were met and technically feasible

Step 4 was to provide detailed UI for developer handover.<\/p>\n\n\n\n

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I was contracted to work with Du, the leading telecoms giant in Dubai & the UAE. My role was to lead the service part of their products which was included the mobile\/desktop app and internal store tablets for staff. As part of the secondment I went out to Dubai to work at Du for a […]<\/p>\n","protected":false},"author":1,"featured_media":1144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecomms"],"_links":{"self":[{"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/posts\/1091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/comments?post=1091"}],"version-history":[{"count":4,"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/posts\/1091\/revisions"}],"predecessor-version":[{"id":1253,"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/posts\/1091\/revisions\/1253"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/media?parent=1091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/categories?post=1091"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/theandybooth.com\/portfolio\/wp-json\/wp\/v2\/tags?post=1091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}