I joined Coremont on a contract to lead the new trading platform supporting Crypto trading. This was a new business route to compete with challenger trading platforms moving away from traditional trading into the fast growing Crypto space.
I found that Crypto trading platforms came with modern UI, usually all in dark more and highly glossed and flashy.
We decided that as an approach we would target the mature trading audience of the business keeping with a classic platform UI, keeping out the noise of Crypto coins and focusing on data insights and valuable tools.
