Pauls Boutique

Working with the popular handbag retailer, I help them design & code email templates, onsite creative and retargeting banners. I also provide guidelines and training for their staff on the brand & website design.

About the project

Working with Paul's Boutique has been a very enjoyable ongoing process. I am extremely passionate about fashion and Paul's have been undergoing a transition in brand to target a new audience.

As they have been building their ecommmerce team, I have been working as a consultant to train their staff in email design & coding. This has included looking through email statistics to see where they can be improved, and introduction responsive emails to support with the modern customer.

We are also working on a new responsive site, and I have been working with the recently hired creative director to make sure their brand vision will meet the correct usability requirements to make a mobile friendly site. I have also created the retargetting & affiliate banners.

Recent highlights of working with them was promoting the launch of their pop-up stall in Westfields, and designing their most successful email, in terms of conversion rate, to date for Black Friday.

  • Rebrand

    Working with Paul's during their rebrand has been an interest challenge, as they have been testing new areas of the industry which they have not experienced before. They had a very successful pop-up stand in Westfields which was a great opportunity to make the new brand look public without commiting to a store. This provided an opportunity to get feedback on the brand and it's direction.

View more of the work

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