Hobbycraft were looking to improve their annual turnover, by improving their landing pages and the checkout process. The work I have done with them while at Practicology has received fantastic reviews and feedback across the industry. Previously I have also been part of the team that adapted the site to be fully responsive.

About the project

The latest work I have done with Hobbycraft involved the redesign of their category landing pages. The idea was to build a modular system, allowing Hobbycraft's in-house team to add and remove segements at their will, keeping the site looking fresh. These segments were designed to improve the social aspect of the site, which is a first in the crafting industry.

View more of the design

  • Hobbycraft