Web Designer, Frontend developer & Ecommerce Consultant
specialising in fashion & retail.

About Me

I am a London based Web designer and specialise in ecommerce design for fashion & retail. I have worked with a wide range of clients, both large and small, such as National Geographic, House of Fraser, Conviviality Retail & Hobbycraft. Other fashion clients include Paul's Boutique & Fever London. I have also worked with companies based in Europe & Australia with fashion brands such as the popular Seafolly. You can follow me on twitter @theandybooth.

Experienced in Retail & Ecommerce

Web Design

Experienced in design ecommerce sites for large & small retailers. Covering responsive user-friendly sites, click & collect based transactions & international multi-lingual sites.

Frontend Development

Skilled in HTML, CSS & SCSS, and frontend website builds using platforms such as Magento, Wordpress & Shopify.


I have trained staff in HTML & CSS, as well as produced research papers on website content. I also have experience in SEO, PPC management and Brand Social Media Campaigning.

Those who follow the crowdwill only go as far as the crowd

  • National Geographic

    I worked with National Geographic on their UK store, building the frontend, managing promotional creative and landing pages. I also worked closely with the trading team to design & code marketing emails, retargeting banners & magazine ads.


    Working closely with this Asian Wedding & Fashion Jewellery store, I designed & built their new Magento based site. The new site is a responsive, modern, user-friendly build and has improved both online sales & in store referrals for the client.

    Paul's Boutique

    Working with the popular handbag retailer, I help them design & code email templates, onsite creative and retargeting banners. I also provide guidelines and training for their staff on the brand & website design.

  • Fever London

    I designed & coded the Fever London weekly marketing email, with segments for both their UK & European customers, using Mailchimp.


    Action are a Western Europe retail chain, that sells a vast collection of items. They are the Dutch poundland, but also have stores in France, Germany & Belgium and required a multilingual responsive site.


    The well known retailer required it's current website to be ammended so it was responsive. This required building on top of a current site which was a fun challenge. This site has received great reviews from industry leaders such as Econsultancy's article here

  • Mythical Sands Cyprus

    This was a freelance piece with no budget, designing & building a site for a holiday home in Cyprus. It was a simple wordpress build which helped reduce costs and for ease of use for the client.

    Net Mag Design Challege

    I was set a brief for an article in Net Magazine to appear on both the print and ipad version. The brief was to create a fireworks based ecommerce site. I decided to include features such as advanced custom searching & video previews.


    Working with our team in Australia & the client, I provided consultation on the mobile site design for Seafolly.

  • Bargain Booze

    This project was to brand and implement the new Click & Collect offering for Bargain Booze customers, adapting an award-winning site.

    Pep & Co

    Pep & Co are a brand new fashion retailer, opening up 50 stores in small family towns in the summer of 2015. I was tasked with designing and building both their careers portal, and the borchure site for the new brand.

    Responsive Emails

    As one of my main ongoing tasks, I design and code the marketing emails for most of our clients. This includes making them repsonsive, and sending them out through different email systems.

  • Wine Retailer Redesign & Build

    I am currently working on a well-known UK wine retailers website redesign. Launch date is early 2015.

Drop me a line