Web Designer, Frontend developer & Ecommerce Consultant
specialising in fashion & retail.

About Me

I am a London based Web designer and specialise in ecommerce design, in both print and digital. I have worked with a wide range of clients, both large and small, such as National Geographic, House of Fraser, Conviviality Retail & Hobbycraft. Other clients include Paul's Boutique & Fever London. I have also worked with companies based in Europe & Australia with fashion brands such as the popular Seafolly. I am currently a Web Designer at John Lewis.

Experienced in Retail & Ecommerce

Web Design

Experienced in design ecommerce sites for large & small retailers. Covering responsive user-friendly sites, click & collect based transactions & international multi-lingual sites.

Frontend Development

Skilled in HTML, CSS & SCSS, and frontend website builds using platforms such as Magento, Wordpress & Shopify.


I have trained staff in HTML & CSS, as well as produced research papers on website content. I also have experience in SEO, PPC management and Brand Social Media Campaigning, with experience using marketing tools such as Mailchimp and Dotmailer.

Those who follow the crowdwill only go as far as the crowd

  • National Geographic

    I worked with National Geographic on their UK store, building the frontend, managing promotional creative and landing pages. I also worked closely with the trading team to design & code marketing emails, retargeting banners & magazine ads.


    Working closely with this Asian Wedding & Fashion Jewellery store, I designed & built their new Magento based site. The new site is a responsive, modern, user-friendly build and has improved both online sales & in store referrals for the client.

    Paul's Boutique

    Working with the popular handbag retailer, I help them design & code email templates, onsite creative and retargeting banners. I also provide guidelines and training for their staff on the brand & website design.

  • Fever London

    I designed & coded the Fever London weekly marketing email, with segments for both their UK & European customers, using Mailchimp.


    Action are a Western Europe retail chain, that sells a vast collection of items. They are the Dutch poundland, but also have stores in France, Germany & Belgium and required a multilingual responsive site.


    The well known retailer required it's current website to be ammended so it was responsive. This required building on top of a current site which was a fun challenge. This site has received great reviews from industry leaders such as Econsultancy's article here

  • Mythical Sands Cyprus

    This was a freelance piece with no budget, designing & building a site for a holiday home in Cyprus. It was a simple wordpress build which helped reduce costs and for ease of use for the client.

    Net Mag Design Challege

    I was set a brief for an article in Net Magazine to appear on both the print and ipad version. The brief was to create a fireworks based ecommerce site. I decided to include features such as advanced custom searching & video previews.


    Working with our team in Australia & the client, I provided consultation on the mobile site design for Seafolly.

  • Bargain Booze

    This project was to brand and implement the new Click & Collect offering for Bargain Booze customers, adapting an award-winning site.

    Pep & Co

    Pep & Co are a brand new fashion retailer, opening up 50 stores in small family towns in the summer of 2015. I was tasked with designing and building both their careers portal, and the borchure site for the new brand.

    Responsive Emails

    As one of my main ongoing tasks, I design and code the marketing emails for most of our clients. This includes making them repsonsive, and sending them out through different email systems.

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